Ever since its establishment in 1890, Yebisu beer has continued to be loved by the Japanese people. In light of such history, the Museum of Yebisu Beer was established as a way for people to get to know more about the beer.
Other than the standard free tour that you can join for free, there are “Yebisu Tour”, in which you can learn everything to know about Yebisu beer, as well as a “Tasting Salon”. (The latter two require a fee.)
This is a facility that is already quite popular among the Japanese people, and it has come to be a great tourist attraction for all the beer-lovers of the world.
The museum is located in the Ebisu area, the birthplace of Yebisu beer, which has great access from Harajuku, Shibuya, or Shinagawa.
The free tour is available to anyone, and you are free to browse around the gallery, learning about the history and secrets of Yebisu beer.
However, our recommendation goes out to the “Yebisu Tour” which requires a small fee of 500 yen.
Staffs, who are essentially Yebisu beer experts, or the “brand-communicators”, will become your guide, explaining all about beer and Yebisu.
At the end of the tour, you can even have a little taste! You get to taste two types of beer from Yebisu, the most popular Yebisu beer and the “Amber beer”, which, as the name suggests, is of beautiful amber color.
Tasting of two types of beer not enough for you? For anyone who is up for trying out more different types, we definitely recommend the “Tasting Salon”. You first purchase “Yebisu coins” at the salon, and then you exchange it for beer after.
Not only can you try out a variety of Yebisu beer here, but you can also get a chance to taste the “beer cocktails” using the Yebisu beer.
At the salon, you can also enjoy a little side dish to go along with your beer.
Both of these tours can be registered both through the Internet and the phone.
|Museum of Yebisu Beer|
|4-20-1, Ebisu, Shibuya-ku, Tokyo|
|5 minutes walk from “Ebisu” station|
|500 yen (Adult) for “Yebisu Tour”|