What Makes earth so Popular?

Earth music&ecology has natural and fashionable items, and very popular among wide range of women in Japan.
Because of the very reasonable prices, people tend to buy a lot of clothe and items from earth.

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Their slogan is “What are you going to wear tomorrow?”.
Everyone knows this phrase of earth because of the tv commercial.
Earth music&ecology have famous tv commercial with the famous actresss, Miyazaki Aoi.
This commercial made “earth” popular among young people.

Natural Sweet fashion♡

zozo

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Have you ever thought "This skirt is cute, but I cannot wear it. It's too much."? Because I do.
But you will realize that all items at earth music&ecology are for all girls, who is small, big, short, or tall.
Anyone can enjoy girls fashion!

earth is also popular in asian countries♡

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I got this picture from Taiwanese girl's blog.
earth music&ecology has been expanded and becoming popular especially asian girls.

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earth is for All Girls Who Wants to be Cute

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The average of price is under ¥5,000 for dress, ¥3,000 for tops and skirt.
I often shopped at earth music&ecology when I was 15 years old, and I still love to shop here♡

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earth music&ecology has shops all over Japan.
So, even if you are not in Shinjuku LUMINE EST, I am sure you can find one close to you♡

writer：Tsukasa