Index has variety of items which include seasonal trend from simple to highly designed items.
Their shoes, bags, and hat are also popular because of it's simpleness, and easiness to coordinate with other brand.
The reason why Index is popular among young ladies in Japan, is their high trended style and prices.
The most of the items of Index is not too much, but seasonal trends are well included in their style.
Therefore, even if you are not keen on fashion, nor reading fashion magazine every month, buying clothe at Index will not lead you out of fashion!
Coordinating with Index is simple and easy.
I don't think nobody would say that "I don't understand your fashion" if you are wearing Index.
But have you ever seen people with strange/too unique coordinate even if they are wearing high brand, and trend items?
This kind of coordinate clash happens especially, in unique/fashionable items.
Some may think items at Index is too simple and boring, but in other words, it can easily comes up with any coordination.
The popularity of Index comes from their reasonable price.
For example, in this outfit, bag is ¥5,389, boots is ¥8,532, and white tops is ¥4,104.
If you buy things at high-class shop, it is hard to buy a lot of things at once.
But you can buy total coordinate at Index♡
I understand, buying a clothe in different countries a bit of challenge for foreigners.
When I was in Australia, I always considered, "Am I going to wear this back home too?" and took hours to buy one dress.
Why don't you try that at Index?
Not too expensive, not too much, and most importantly, all girls can be cute with their items♡
|4th floor, Shinjuku LUMINE EST, 3-38-1 Shinjuku, Shinjuku-ku, Tokyo|
|1 minute walk from Shinjuku Station|