Get KAWAII at MINIMUM♡

There are a lot of Japanese fashion brand that is Kawaii (cute), but MINIMUM is the represent of Kawaii Brand of Japan.
It has been picked up on variety of fashion magazines almost every month, and loved by 18 to 30's women.

"Bring the atmosphere of that season. Make it comfy, make it look nice. And bring out the most of characteristic of girls who wears MINIMUM."
This is the concept of MINIMUM.
Although there are only 4 shops in Tokyo, girls don't hesitate to take a trouble to visit those 4 shops.
Shinjuku Lumine est, Odakyu Shinjuku, Tachikawa Lumine or Kichijo-ji PARCO.

Super Cute in Hot Summer, and Cool Autumn

Yellow makes girls happy, isn't that right?
MINIMUM knows what makes girls happy!

Simple coordination of summer.
Take this year's trend, the silver heel, to make refreshing.

Lady-like one colored dress makes you look grown-up lady♡
Great item for party and wedding. Or put jacket on for office or school.

For comfy autumn weekends.
Why don't you visit park and read a book this this all-in-one dress♡

Must-Have item in Autumn. New Collection 2015

The trend of this autumn is, "Plaid" items!
Not too casual. Have certain tastes of autumn are all in Plaid pattern.

Autumn color is on the waffle-like material.
For not hot, but not cold weather like autumn, "Gaucho Pants" is useful in this season too♡

Did you find anything you like in this page?
Their collection of items are super cute, but comfy to wear.
I still wear my first MINIMUM item which I bought 4 years ago.aha!
Visit MINIMUM is you are shopping at Shinjuku, Kichijo-ji, or Tachikawa.

writer：Tsukasa

Photos from
MINIMUM
Marui Kyoto
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