E-hypen is Not just Sweet Taste Brand, It's "Soft Mode"

E-hyphen world gallery has variety of original items. They are full of a sense of fun, and　well developed to details and design.
Their concept is “Soft mode”. A lot of girls and young adults purchase items from E-hypen to get “coolness” and “sweetness” in their coordinate.
E-hypehn is popular specially girls aged 18 to 25 years old.
Let me introduce what stands out from this brand♡

What is Soft Mode?

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wear

wear

Soft Mode is a mixture of coolness and girly cuteness in Japanese fashion.
In these days, a great amount Japanese girls seek strength as a women, in both inside(mind) and outside(outfit).
That is why E-hyphen world gallery was produced to meet their demand.

What made E-hypen so popular?

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If you are keen on Japanese fashion, or culture, you may know about her, Reina Trindle♡
She is one of the top model in Japan, and has her funs all over the world.
Her commercial spread name of the brand,E-hypen to Japanese girls.

Girls Loves Collaboration

yaplog

mbkr.jp

mbkr.jp

E-hyphen has a lot of items which is collaborating with other brand, animation, and music.
These pictures are just some of them.
As you may know, Japanese girls loves Disney characters.
And E-hyphen keeps producing new disney collaboration items each seasons.

What do you think?
E-hyphen world gallery has their shops in apparel fashion building all over Japan.
If you get change to visit shopping mall, why don't you take a look at E-hyphen?

writer：Tsukasa