A lot of girls and young adults purchase items from E hypen to have “coolness” and “sweetness” by their fashion. The collaborated items are especially popul…

Avan Lily was produced by Yukina Kinoshita, the famous model of Japan. You can feel her motherhood from this brand, Avan Lily, and that is the key of its pop…

Earth music&ecology has natural and fashionable items, and very popular among wide range of women in Japan. Because of the very reasonable prices, people ten…

The concept of Snidel is "Street Formal". The good part of this brand is not too sweet, and not too casual, so that depending on what to coordinate with, you…

Constantly seeking something better, something newer, TOMORROWLAND continues to grow as each brand expands its creative ideas in its own way.

Key words of JILLSTUART is “Cute, Sweet, Sexy” based on NewYork collections. It keep creating latest style for women who has own style.

Kate Spade has been every Japanese fashion magazine almost every month! Vivid color cheers up women, and also works as a color accent in your coordinate.

Your eyes turned to the shape of ♥ when you visit Samantha Thavasa. If you walk into university campus in Tokyo,one from 10 girls must have this bag!! I am n…

heliopole realized a high quality of european taste fashion, but also to be loved in everyday life. In spite of high quality, heliopole sets reasonable price…

aquagirl is one of the most popular fashion brands among young adult, aged 25 to 30, women. Regardless of changing trend, it always has “femininity” by selec…